Content As A Means for Social Change

SXSW Description

As social and Internet entrepreneurs search for ways to effect IRL social change by using online tools and platforms, the focus has been on social media. However, while social media has been the Internet’s buzzword for some time now, research shows that content consumption actually represents 53% of all time spent online. Given that content takes up most consumers’ time on the web, it’s time to harness it as the most effective way to drive social change in the real world.

Initial Thoughts

Biz Stone, founder of Twitter, is a fantastic speaker, and while his speech wasn’t exactly how it was described to be – it was still pretty great. Instead of talking in generalizations about content and social change, the topic was mostly about Twitter and his journey making it what it is now. It wasn’t what I was looking for, but it was pretty insightful about this social media giant.

Key Takeaways

  • Delight is what kept Biz Stone working on Twitter despite everyone telling him it wasn’t useful.
  • Flock of birds brought on by the communication of folks to move is where the idea of Twitter came from.
  • “Change is not a triumph of technology. It’s a triumph of humanity.” – Biz Stone.
  • “Creativity is a renewable resource.”
  • “Embrace failure with all your heart.”

Twitter Highlights

Design Coyote


Date & Location

Monday, March 12, 2012
Austin Convention Center
Theme: Featured Sessions

More Posts About This Session

Content As A Means For Social Change - Ogilvy Notes
The Content Strategist
Entire Session on Vimeo
SXSW Biz Stone - Content as a Means for Social Change SXSW Session Info